It seems that Emma Watson, the pretty girl from Harry Potter, can’t do any spells when it comes to the complicated world of fashion, despite the fact that she desperately wants to succeed.

The line of clothes Emma Watson released under the “People Tree” brand failed miserably. Nobody was interested in the designs, so sales are awful. And this should have been Emma’s first step in starting a business on the ecologic clothes market.

“Emma is very disappointed. Even with discounts, her clothes are still on the shelves” a source from Emma’s entourage said.

This is also why Emma canceled her partnership with Italian designer Alberta Ferretti and she took refuge in continuing her studies at Oxford.