Usually, the advertising industry is about making all look better, making the world seem perfect. They often use Photoshop to hide any flaws that might remember us that there is no such thing as perfection.

Even so, from time to time, advertising companies release really shocking commercials, violent and dramatic.

In this article we are going to present the top 10 most controversial commercials we can remember, commercials that managed to shock the audience when they were released.

Starting from the scandal caused by a commercial for a anti-smoking campaign in France, you can also see nine other commercials that prove how the “shock” factor works.

A commercial warning people about statutory rape

Tom Ford Advertising Campaign

A Toyota Prius commercial in which a killer throws a dead body into the water. The slogan is ” At least he drives a Prius”. That’s sick.

A South America beauty clinic edited photos of Angelina Jolie and Paris Hilton claiming that this is how they would look like if they wouldn’t take care of their skin.

Red Cross Australia Campaign. They put blood instead of money into a donation box.

AIDS campaign – Benetton digitally colored the symbol photo of this disease ( 1990 ), the one with activist David Kirby shortly before he died of AIDS.

Agent Provocateur underwear brand created a campaign against illegal arrests in Guantanamo Bay.