Google Search is getting ready for a radical change of the way the engine interprets the search terms and filters result pages.
Precisely, Google will soon be able to interpret the semantic meaning the words and expressions you type in the search box by analyzing their meaning to provide truly relevant results to users.
The change will allow users to also ask questions and they will receive direct responses and links to the information they need.
A similar feature is already offered by the Bing Search service from Microsoft where users can receive direct responses to their questions about travel and other areas of interest.
Wolfram Alpha also offers a similar feature, presenting “reports” with answers for questions.
Actually, Google recently revealed that they are working on a huge database that can be used to provide contextual results about different locations, people or objects.
Apparently, the changes will make their presence felt in the following months, and eventually they will become part of the Google Search engine, and it will have a direct impact on the search engine result pages.
There are information according to which Google use will the semantic search technology to identify information regarding specific entities from a website to establish the rankings of a website. The classic PageRank system uses a formula that considers the links that point to a website and then the content of the respective website.
On the other hand, providing direct answers instead of simple links suits the new Google marketing strategy, a strategy that encourages users to use Google services, including Google+.
The changes made to the way we use and interact with the Google search engine has serious financial implications for Google, offering the company with another way to sell advertising.